If you are looking to start your own home-based business, you could find what you are looking for within your own community by creating your own local magazine. The revenue would flow as a result of local businesses advertising with you in return for having your magazine delivered directly to homes in the area.
You will probably notice that many businesses will advertise in their local free newspaper and pay for this service on a weekly basis. This includes all types of businesses from restaurants, home furnishings and home services.
To be successful in this venture will require some groundwork to get your magazine up and running. You could start reasonably small with a print run that is small enough to keep costs down but at the same time, large enough to attract advertisers.
The circulation figures for free newspapers are often shown at the foot of their front or back pages and this will give you some idea why local businesses are happy to advertise with them. They may be delivering anything from 20-40,000 papers each week.
From Small Beginnings...
You of course, do not need to compete with these figures but should be aiming for around 5-10,000 once you are established. You may consider a first print run of around 1,000 with this reflected in the asking price for ads. Remember, your goal is to establish yourself in the community as someone offering a reliable service.
Your local magazine may only consist of a few pages to begin with and expand with time. You might only break even or possibly run at a small loss in order to build your business. This could be viewed as an investment and will also serve to motivate you to succeed.
Your community magazine does not have to be a glossy, colourful affair as this is often of no consequence to advertisers or consumers. As long as it is well presented, you could have a black and white magazine that attracts advertisers and their money.
You can set your ad prices fairly by arming yourself with the regular fees charged by your local newspapers. It is very simple to determine these costs just by calling the advertising section to enquire about placing an ad and asking for their rates.
Starting your own community magazine could be a very profitable line of business provided you can offer a good service and a circulation figure that will attract advertisers.
Your magazine may include a few articles of local interest but the emphasis will be on advertising which will form the bulk of your publication. Offer a good service and local businesses will be calling you to book their regular spot in your local magazine.
You will probably notice that many businesses will advertise in their local free newspaper and pay for this service on a weekly basis. This includes all types of businesses from restaurants, home furnishings and home services.
To be successful in this venture will require some groundwork to get your magazine up and running. You could start reasonably small with a print run that is small enough to keep costs down but at the same time, large enough to attract advertisers.
The circulation figures for free newspapers are often shown at the foot of their front or back pages and this will give you some idea why local businesses are happy to advertise with them. They may be delivering anything from 20-40,000 papers each week.
From Small Beginnings...
You of course, do not need to compete with these figures but should be aiming for around 5-10,000 once you are established. You may consider a first print run of around 1,000 with this reflected in the asking price for ads. Remember, your goal is to establish yourself in the community as someone offering a reliable service.
Your local magazine may only consist of a few pages to begin with and expand with time. You might only break even or possibly run at a small loss in order to build your business. This could be viewed as an investment and will also serve to motivate you to succeed.
Your community magazine does not have to be a glossy, colourful affair as this is often of no consequence to advertisers or consumers. As long as it is well presented, you could have a black and white magazine that attracts advertisers and their money.
You can set your ad prices fairly by arming yourself with the regular fees charged by your local newspapers. It is very simple to determine these costs just by calling the advertising section to enquire about placing an ad and asking for their rates.
Starting your own community magazine could be a very profitable line of business provided you can offer a good service and a circulation figure that will attract advertisers.
Your magazine may include a few articles of local interest but the emphasis will be on advertising which will form the bulk of your publication. Offer a good service and local businesses will be calling you to book their regular spot in your local magazine.
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Create You Own Community Magazine